Do your customers or clients know you appreciate them? Really know? Here are some tips for proving your customer appreciation:

1. Make others know they are important.
2. Show them what's in it for them in what you're doing.
3. Put yourself in your customer's shoes.
4. Show them you're human.
5. Refrain from negative advertising... always emphasize the positive.
6. Ask your customers how you're doing... and act on their feedback.
7. Defuse problems quickly.

I've found that one technique that helps to do almost all of the strategies above is to send greeting cards. It's such a caring way to let others know you're thinking of them and it is so unexpected... especially from a business. Sending cards is almost a lost art, you know?

You can read more about these customer appreciation ideas in greater detail at my main website, GainCustomerLoyalty.com...